Salesforce is in advanced talks to purchase Slack Technologies is in advanced talks to acquire Slack Technologies Inc. , According to people familiar with the matter, a deal that will unite a business software giant with a bustling newcomer on a mission to replace email in the office.

Some people said that companies could reach an agreement within days. Slack, which has a market value of more than $ 17 billion, will be Salesforce’s largest acquisition ever. There is no guarantee that the companies will reach an agreement.

Salesforce, with a market value of about $ 230 billion, is the world’s largest seller of software companies use to manage customer relationships. Started 21 years ago and managed by co-founder Marc Benioff, it has pioneered providing software over the cloud with a subscription rather than an expensive pre-installation. Mr. Benioff, Chairman and CEO, is one of the top executives in Silicon Valley, a position he recently honed with Buy Time Magazine.

The company has made a series of acquisitions to boost its reach, including A. $ 15 billion plus the acquisition From data analytics platform Tableau Software last year and a smaller deal this year for cloud software provider Vlocity Inc. I also took an interest in social media, and lost Deal for LinkedIn in 2016 And in talks to buy Twitter Inc. In 2016 it was dropped after shareholders rejected the idea.

San Francisco-based Slack makes an instant messaging program that offers it as a solution to what it says is a busy, spammy office email. It launched in 2009 as a game company called Tiny Speck, but it has focused on the messaging app it developed for internal use. It is also trying to expand into a platform that companies can use to link other parts of the software together.

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