How did it really go when British data analytics firm Cambridge Analytica gained access to personal data from more than 50 million Facebook users? And how the data was used to influence individuals’ political perceptions. Answers can be found in the Netflix documentary The Great Hack.
On March 16 of last year, the New York Times and The Observer revealed that British data analysis firm Cambridge Analytica had stolen personal data from more than 50 million Facebook users. The information gathered then formed the basis of the campaign to support Donald Trump in the 2016 presidential election.
Now comes the documentary The Great Hack, which takes us behind the scenes of the scandal. A scandal, among other things, forced Facebook CEO Mark Zuckerberg, to be questioned by the US Senate for nearly five hours. Zuckerberg, who feels noticeably nervous during the hearing, admits to his responsibility for using data from millions of people without permission.
In the documentary, the viewer gets an overview of how social media engages with society and individuals in a way that few can understand. Above all, the movie shows how data is used to spread fake news, or so-called fake news, in order to influence the recipient in a particular direction.
The Great Hack is available to watch on Netflix starting today, July 24th. The documentary is produced by Karim Amer and Jehan Njeim. The couple were nominated, among other things, for Academy Awards for their documentary The Square, which depicts the events that took place during the Arab Spring.