The Twitter iPhone app is loaded in this illustrative photo taken in Los Angeles, California.
Mike Blake | Reuters
An exclusive look at the Golden Globes, Macy’s Thanksgiving Day Parade, and other NBC live events head to Twitter.
NBCUniversal and Twitter from Comcast on Monday announced a multi-year global content partnership, in an effort to expand the media company’s advertising, social media giant and reach audiences.
As part of the partnership, NBCUniversal will bring live, popular content, such as scenes from red carpet events and high-profile sporting events, to Twitter. The global audience will then be able to watch and discuss specific coverage of the events on Twitter in real time. This will help expand the corporate social stock around the world for marketers.
Twitter will also provide broader sales support to network advertising partners, according to a statement announcing the deal.
Companies have She partnered on a smaller scale in the past, But this is their first global effort. She said NBCUniversal has since started her partnership with Twitter at 2013, Both companies have seen significant growth and participation. The company said total campaign growth exceeded 10 times the track, and last year, global video views of all NBCU processors on Twitter grew by 26% on average.
Disclosure: Comcast owns NBCUniversal, CNBC’s parent company.