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Growing optimism ahead of summer trips abroad

Swedes appear to be more optimistic about this summer’s trips than before. Last week, more than double the number of flights were booked (146 percent) compared to the previous week. If you compare the number of reservations a week in advance of a month, it could triple. Croatia, a relatively young destination, stands out as one of the favorite destinations.

The number of Swedes booking their summer vacation is increasing sharply, although it is still small. The trend that has been going on for the past month. Last week, more than twice as many Swedes booked a trip to the Mediterranean compared to the previous week. If you look at other countries in Europe, like the United Kingdom and Germany, the news that vaccination may soon become a reality has had a definite positive effect on travel reservations, something that could also have an impact in Sweden.

It is difficult to pinpoint exactly the cause of this positive trend, but we believe that it is a combination of the fact that many are eager to travel more than ever, while we see news that vaccination will soon begin across Europe, creating a positive future picture. We’ve seen this trend in Germany and the UK and now it looks like we Swedes are a lot more optimistic as wellAdam Györki, Communications Director at TUI says.

In total, last week’s increase was about 146 percent compared to the previous week and more than 200 percent compared to the previous month. The eastern Mediterranean is the most popular. Croatia is the most exclusive destination, and it is a relatively small destination in terms of the number of travelers.

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Top 5 destinations this summer:

  1. Crete
  2. Rhodes
  3. Cyprus
  4. Croatia
  5. Antalya

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