With the IOS 14 mobile operating system, Apple promised to improve personal privacy, among which is the ability to reject applications to track certain parameters. This has caused companies that live to track users for advertising purposes, such as Facebook, lagging behind, while Google has stated that Apple’s actions will have a negative impact on advertisers.
Now Apple has decided to set a good example through Post a list Via the company’s IOS apps with specifications related to apps that track data type. Here, app tracking is divided into two categories – consumer related data, and anonymous data. Then the parameters that are tracked are determined.
An example of this is tracking in the company’s app store, where payment methods and purchases are of course linked to a personal account, similar to reviews and apps for sale. In short, everything related to the app store is tracked, but users can at least sleep safely in the knowledge that location data is not actively linked to the account.
Applicable apps of a more sensitive nature, such as Health, instead show that only anonymous data is shared with the company. Generally speaking, by displaying its application, Apple collects data about usage in almost all applications, but according to the company, this information is not associated with a specific user account. Instead, some apps, like the calculator and the Hearts card game, don’t track any data at all.
True privacy whims will likely continue to be spooked by the amount of data collected from mobile operating systems – but that makes Apple easy to understand which app is sharing what and in what form is a step in the right direction.